So, my friend Kate (@radiokate on twitter) saw this a she was coming up the escalator last night. This morning she posted it to the web via twitpic, tweeted about it, loads of us saw it, shared is, and in just a few hours it's had over 4000 views.
No magazine, TV, media involved. Just an amazing pic, captured on a phone, shared with friends, and re-shared a lot.
Imagine if she'd taken this in the 90s. On film. Had to wait to get it processed, decide it was worth submitting, work out how to, get a second print, send it in and leave it to some magazine picture editor to decide it was worth sharing.
Not any more.
This my friends, is a very good thing.
via twitpic.com